Why Social Network Marketing?
Social networking/ bookmarking sites are getting popular these days. Many online marketing companies have started beta testing to drive immediate traffic through social sites. I too have done some testing for my client related to automobile business, and have found statistics of top referrals in ClickTracks. Below is given the screenshot of ClickTracks:
| visitors | % visitors | Time on site | Short visits | Avg. pages | |
| MSN LIVE myspace insiderpages digg.com Allmyfavorite Buzztrader | 25 53 12 16 19 23 29 23 15 13 | 2.1% 41% 0.6% 0.3% 0.4% 0.3% 0.6% 0.8% 0.9% 0.10% | 83s 144s 12s 123s 0s 72s 24s 12s 2s 5s | 61.5% 41.5% 09.0% 0.0% 100.0% 52.9% 10.0% 100.0% 100.0% 100.0% | 2.2 4.6 3.0 3.0 1.0 2.6 4.5 1.0 1.0 1.0 |
Market Share of Top Social Networking Sites
According to Hitwise, the US market share of Internet traffic to the top 20 social networking sites grew by 11.5 percent from January to February 2007, to account for 6.5 percent of all Internet traffic in February 2007. Perhaps unsurprisingly, MySpace is still the heavyweight in a market made up of featherweights, with an 80% share. Facebook is MySpace's closest challenger with 10% of the market.
| Market Share of US Internet Visits to Top 20 Social Networking Sites February 2007* | |||
| Rank | Name | Domain | Market Share |
| 1 | MySpace | 80.74% | |
| 2 | | 10.32% | |
| 3 | Bebo | 1.18% | |
| 4 | BlackPlanet.com | 0.88% | |
| 5 | Xanga | 0.87% | |
| 6 | iMeem | 0.73% | |
| 7 | Yahoo! 360 | 0.72% | |
| 8 | Classmates | 0.72% | |
| 9 | hi5 | 0.69% | |
| 10 | Tagged | 0.67% | |
| 11 | LiveJournal | 0.49% | |
| 12 | Gaiaonline.com | 0.48% | |
| 13 | Friendster | 0.34% | |
| 14 | Orkut | 0.26% | |
| 15 | Live Spaces | 0.18% | |
| 16 | HoverSpot | 0.18% | |
| 17 | Buzznet | 0.18% | |
| 18 | Sconex | 0.14% | |
| 19 | MiGente.com | 0.11% | |
| 20 | myYearbook | 0.11% | |
| Note - data is based on custom category of 20 of the leading social networking websites ranked by market share of visits, which is the percentage of traffic to the site, based on Hitwise sample of 10 million US Internet users. The percentages represent the market share of visits among the websites within the custom category. | |||
| Source: Hitwise | |||
Gist: If you are serious about satisfying your client by referring them leads/traffic, combine SEO and SMO strategies.
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